Search Engine Advertising (SEA)
Need help managing your Google Ads account or looking to outsource it entirely? Ad Hornets has you covered. With years of experience, we know how to avoid common pitfalls, automate repetitive tasks, and implement structured campaigns to prevent wasted ad spend. We utilize smart bidding strategies and custom optimization techniques to maximize results—whether you’re in B2C or B2B lead generation. Prefer a hands-on approach? Our SEA consultancy services can guide you. Learn more about our SEA strategy below or reach out to us today!
Ad Hornets SEA Strategy
Search Engine Advertising (SEA) has evolved, with a growing focus on data-driven decisions. Machine Learning (ML) now allows marketers to automate bidding and concentrate on refining the data that fuels these algorithms.
At Ad Hornets, we stay ahead of these trends, ensuring maximum efficiency while keeping the balance between cost and revenue. From the start, we establish a target ROAS (Return on Ad Spend) based on your product margins, ensuring a strategic approach to maximize conversions and profitability.
We leverage scripts and automation to trigger ads using the right keywords, optimize cost per click (CPC), and fine-tune ad scheduling, location, and device bids. When enough data is available, we transition to Google’s automated bidding strategies, utilizing our expertise to get the best results.
In the final optimization phase, we collaborate with Adchieve to develop a custom ML algorithm tailored to your business. This allows us to further enhance ROAS and Customer Lifetime Value (CLV) by prioritizing high-margin products and strategic product combinations.
Our structured SEA strategy ensures you achieve efficient, data-driven, and profitable digital advertising campaigns.
Ready to grow your business with SEA?
Data-Driven Strategy
We utilize advanced data analysis tools, including Python, to extract insights from large datasets and refine SEA campaigns. With Enhanced Ecommerce (EEC) tracking, we identify where users drop off in the sales funnel—whether at product views, cart additions, or checkout—to improve conversions.
SEA Optimization with Ad Hornets
Launching a campaign is just the beginning—continuous optimization is key. At Ad Hornets, we go beyond Google Ads by using tools like Channable to refine product feeds, enhance ad copy, and analyze competitor pricing to improve strategy. Our Conversion Rate Optimization (CRO) specialists also optimize landing pages to align with customer journeys, ensuring better performance.
SEA for B2B
For B2B campaigns, we leverage Google Tag Manager (GTM) to track quote requests, identify high-demand products, and measure KPIs with precision. This allows us to optimize lead generation strategies and map out the full sales funnel for better ROI.
Personalized Strategy Consultation
Every business has unique challenges—let’s craft a strategy tailored to yours! We’d love to hear more about your goals.
