Scale Your Business with
Digital Marketing in Portugal
Want to take your business to new heights in Portugal? Look no further! Digital marketing in Portugal is the key to reaching a larger audience. Our team of experts is ready to help you grow your online presence and achieve greater success.
The E-commerce Landscape in Portugal
The e-commerce market in Portugal was valued at 4.4 billion euros in 2020 and continues to offer substantial growth opportunities for businesses looking to expand through digital marketing. With an expected annual growth rate of 6.4%, it’s a prime market for companies aiming to enhance their online presence and connect with potential customers. As e-commerce thrives, so does the potential to reach customers through strategic digital marketing in Portugal.
Additionally, retail sales in physical stores have been declining by 4.5% each year, a trend expected to continue. With more consumers turning to online shopping, understanding digital marketing and e-commerce in Portugal is becoming increasingly important.
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The Internet Penetration in Portugal
Digital marketing in Portugal is full of potential, with 73% of the population using the internet daily, which is about 7.7 million people. This is higher than the European average of 63%. Interestingly, mobile phones are also popular, with 119% mobile penetration, meaning some people have more than one subscription.
For businesses considering digital marketing in Portugal, this high internet usage is a big opportunity. As Portugal’s online presence continues to grow, it becomes even more beneficial for businesses wanting to expand here. That being said, the audience that you want to target will become even bigger.
These Are the Biggest Growth Niches in Portugal
At Ad Hornets, we bring extensive experience in various niche markets. Our team of digital marketing experts is here to help you scale your business! With over 10 years of cross-border marketing expertise, we are the ideal partner for your success. Based on recent market research and trends, here are the top 4 growth niches in Portugal:
E-commerce
The e-commerce market in Portugal has experienced rapid growth, with more consumers turning to online shopping for a wide range of products.
Health and Wellness
The health and wellness sector is thriving, as Portuguese consumers increasingly seek products and services related to fitness, nutrition, and overall well-being.
Education and Training
Demand for online education and training is on the rise, with many individuals seeking to enhance their skills and knowledge.
Real Estate
The real estate market is expanding, with more people using online platforms to search for and buy or rent properties.
Search Engine Usage in Portugal and What You Stand to Gain
Google dominates the search engine landscape in Portugal, capturing 95% of the market share. In 2020, Google had 2.2 million daily searches from users in Portugal, with 63% of these searches made on mobile devices. This highlights the importance of optimizing websites for mobile users, as a smooth mobile experience can lead to higher engagement and conversions.
Bing holds second place with a smaller share of 2.5%. Its user base is growing, partly due to integration with Microsoft products like the Edge browser. Bing offers features like a rewards program and a distinct algorithm, appealing to users who prefer a different search experience.
Yahoo, with under 1% of the market share, rounds out the top three, maintaining a presence despite its smaller user base.
FAQs About Digital Marketing in Portugal
Is digital marketing in Portugal expensive?
One of the main benefits of digital marketing is its scalability. Unlike opening a physical store, digital marketing doesn’t come with high ongoing costs that are hard to eliminate. It’s possible to start with a modest budget and gradually scale up as you start seeing results.
Is digital marketing difficult to do yourself?
Managing digital marketing on your own requires significant time and effort. Since there’s no single correct approach, it can be challenging to handle everything as your business grows. At Ad Hornets, we have a team of experts who can guide and execute strategies to help you leverage digital marketing for your business’s success.