Content Strategy

Content plays a significant role in your SEO performance, accounting for about one-third of your overall ranking score. By focusing on targeted keywords, businesses can create a real impact through well-planned content. At Ad Hornets, we leverage extensive content strategy planning to effectively target individual countries across Europe. Over time, we’ve built a vast network of native writers for every European nation to ensure localized and high-quality content.

FAQ Pages

FAQ pages provide significant SEO advantages. First, they can help improve rankings for specific keywords by positioning your site as an authority on relevant topics. Second, they drive consistent traffic to your platform, ensuring regular visits. Additionally, FAQ pages give you the opportunity to appear in Google's featured search snippets.

Pillar Pages

Pillar pages, or cornerstone content, are long, in-depth pages (around 2,000 words) designed to rank for highly competitive keywords. These pages also link to related content, such as FAQ pages and landing pages, all targeting similar keywords to maximize SEO impact.

Landing Pages

Landing pages follow a similar structure to pillar pages but are more concise. Typically ranging from 400 to 600 words, landing pages focus on categories from your webshop or local search queries related to your platform, depending on the competition.

Knowledge Base

For industries with specialized terminology, a knowledge base can be an effective tool for attracting traffic and generating higher-quality leads. A knowledge base typically includes an overview page and detailed 200-word sections for each sub-topic.

Get Started with a Free Quickscan

At Ad Hornets, we’re excited to help you reach your business goals. Let us provide a free quickscan of your website to uncover your biggest opportunities for growth! Not ready to work with us? No problem—the scan and consultation are completely on us. Fill out the form to get started!