Ecommerce Growth Hacking
As an eCommerce entrepreneur, you have a lot to manage to ensure your business runs smoothly. From CRM and CMS systems to managing your Google channels, SEO efforts, and even an online accounting system, there’s a lot to consider. At Ad Hornets, we’re a team of over 25 professionals with extensive experience in managing several websites, so we fully understand the challenges you face.
The All-in-One Ecommerce Growth Hacking Formula from Ad Hornets
At Ad Hornets, we’ve developed a growth hacking formula designed to go beyond covering all your essential online marketing activities. Our approach ensures that these activities work together, creating synergy for exponential eCommerce growth. We combine traditional marketing strategies, new automation techniques, and big data analysis to guide your next steps. Our no-nonsense formula focuses on the most important metric for eCommerce businesses: conversion.
Step 1: Data Analytics & Google Tag Manager
We start by defining KPIs (Key Performance Indicators) together. This ensures you get clear insights into your success and areas for improvement. KPIs like:
- Organic traffic
- SEA conversion rates
- Bounce rates
- Monthly organic revenue
At Ad Hornets, we ensure these goals are measurable using Google Tag Manager and Google Analytics for enhanced eCommerce. Google Tag Manager makes everything trackable, and it can improve your website’s speed by loading tracking codes more efficiently. Through enhanced eCommerce, we consistently track lifetime value.
Step 2: Translate KPIs into Dashboarding and Reporting
Once your KPIs are measured, we convert these insights into monthly automated reports, stored in a dashboard you can access daily for real-time data. We use Google Data Studio to integrate data from Google Ads, Google Analytics, Google Tag Manager, and our internal systems to create clear, actionable reports. Both parties can monitor progress and adjust strategies to reach your goals.
Step 3: Traffic Generation
Next, we generate more traffic to your eCommerce platform through link building and automated Shopping Campaigns. Leveraging our expertise, we place valuable links that enhance your website authority. We understand Google’s Target ROAS algorithm thoroughly and know how to optimize it. We also collaborate with automated bidding experts like Adchieve and develop our own algorithms to maximize the success of Google Shopping.
Step 4: Conversion Encouragement
Once traffic generation and shopping campaigns are underway, we focus on building an AI-driven, personalized customer experience. By partnering with Datatrics, we personalize the user journey from the awareness phase through to evaluation. This approach is grounded in Big Data, AI-powered recommendations, Data Science, and our deep knowledge of consumer psychology.
Step 5: Customer Retention
Finally, we revisit the customer experience at the evaluation phase. Through relevant content and customer feedback, we strengthen relationships with your customers. This feedback loop provides high-quality data, allowing us to further optimize traffic generation and conversion strategies for sustained success.
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How We Make You Thrive
How we make you thrive In our partnerships with clients, we position ourselves as an extension of your team, much like an internal internet marketing department. We recognize that every entrepreneur has a unique vision and mission for their business, and we leverage our role to help bring those aspirations to life. This “extension ideology” is reflected in the following core values:
Transparency We understand how today’s technology can be overwhelming for many eCommerce entrepreneurs. Our approach is transparent, making it easy for you to understand our activities and the processes involved. This clarity allows us to report on progress regularly and efficiently.
Integrity If things don’t go as expected, we’ll always be upfront about it. This honesty helps you adjust your strategy as needed, enabling smart decision-making that supports sustained growth.
Innovation The online and digital world is evolving at a rapid pace, and we pride ourselves on staying ahead of the curve. Our approach requires a forward-thinking mindset, and when new, relevant strategies emerge, we’ll reach out to discuss how they can be implemented to benefit your business.
Custom-Tailored Advice
Every challenge demands a personalized approach, and we’re eager to learn about yours!
